Writer Planner Researcher
After earning a degree in English from Bucknell University and a Masters in Communication from the University of Pennsylvania’s Annenberg School and spending a year at the Director’s Program at USC’s School of Cinema-Television, Tracey began her career in casino public relations. After a stint managing the Ripley’s Believe It or Not! Museum in Atlantic City, Tracey focused on her favorite aspect of that position by opening her own agency in 2000. Since that time, she has written copy for award-winning brochures, mailers, and newsletters, organized press conferences that have made national headlines, and helped dozens of clients create marketing plans to boost their businesses. Her natural sense of curiosity and willingness to learn about clients, their industries, and their competitors, helps her develop smart plans and effective creative.
Artist Technician Communicator
Lori began her career as a Graphic Artist at Caesars Atlantic City, helping the advertising team win an Addy Award from the American Advertising Federation for a special event invitation. Prior to joining WiserLink, she served as Senior Art Director for another Atlantic County agency, where she was responsible for developing creative work for gaming clients throughout the country. Lori’s polished and creative designs for logos, newsletters, direct mail pieces, brochures, and invitations have earned WiserLink a number of awards from trade organizations such as the New Jersey Communications, Advertising, and Marketing Association and the Jersey Shore Public Relations & Advertising Association. Lori’s intuitive understanding of a client’s needs and tastes, combined with her outstanding communication skills, allow her to deliver designs that consistently hit the mark.